Your online reputation is crucial to the success of your real estate business. Online reviews can help potential clients learn about your services, trust your expertise, and ultimately decide to work with you. After all they will be spending the next several months to a year working with you or one of your agents. In this blog, we’ll discuss the importance of Google reviews and having a Zillow profile with reviews, and how they can help boost your real estate office’s sales.

Google reviews are important because they help improve your visibility on Google search results. When potential clients search for a real estate agent in your area, Google displays a list of results that includes your business name, website, and rating. If you have a high rating, it’s more likely that potential clients will click on your website and contact you for more information. Google allows individual agents & offices to have their own Google Business profile. Being an agent & having your own reviews is important as those reviews can follow you from office to office.

Having a Zillow profile with reviews is also important because Zillow is a popular website for people looking to buy or sell a home. When potential clients search for real estate agents on Zillow, they can see your profile and read reviews from previous clients. If your profile has a high rating and positive reviews, it’s more likely that potential clients will contact you for more information.

One way to boost your real estate office’s reviews is by sending a text message to satisfied clients after working with them. In the text message, you can include a link to your Google or Zillow profile, and ask them to leave a review. This is an easy and convenient way for clients to leave a review, and it can help increase the number of reviews you have.

In conclusion, online reviews are important for real estate agents because they help improve your visibility and credibility. By having a high rating on Google and Zillow, you can increase your chances of attracting potential clients and boosting your real estate office’s sales. By sending a text message to satisfied clients and asking them to leave a review, you can easily and conveniently increase the number of reviews you have.

Dan Tucci is the Founder of ConvertLocal.io  – helping businesses grow their local presence through reviews, listing management, webchat & business sms services.