As an orthodontics practice, it’s important to market your business online in order to attract new patients and maintain a strong presence in your local community. One key aspect of online marketing for an orthodontics practice is the importance of reviews and social proof.
Reviews and ratings from past patients can serve as powerful marketing tools, helping to establish trust and credibility with potential patients. Positive reviews can also help to improve your search ranking on Google, making it more likely that potential patients will find your practice when searching for orthodontic services in your area.
So, how can you use reviews to market your orthodontics practice online? One effective strategy is to ask for reviews after each visit. By actively soliciting reviews from satisfied patients, you can build up a strong portfolio of positive ratings and reviews that will help to attract new patients. Consider using email or SMS & make it really each for your patients to leave a review on your Google page. You may want to consider using a service that integrates with your patient software to automatically send our a review request after each visit. This can help you stay organized & can put in limits to ensure you don’t send too many requests in a certain period. (After all your patients come in more frequently than traditional dental offices.) Our common integrations include Dolphin, Henry Schein or Dentrix Ascend. Check out Convert Local to lean more about our review generation services.
It’s also important to promote these positive reviews on your social media channels. Sharing your reviews on platforms like Facebook and Instagram can help to increase the visibility of your practice, and can serve as social proof to potential patients who are considering your services.
In addition to the importance of reviews for marketing purposes, it’s also important to consider the impact of reviews on your Google ranking. Google uses a variety of factors to determine the relevance and credibility of local businesses, and reviews are one of the key elements that Google uses to evaluate a business’s online presence. By actively encouraging and promoting positive reviews, you can help to improve your ranking on Google and make it more likely that potential patients will find your practice when searching for orthodontic services in your area.
In conclusion, reviews and social proof are essential elements of online marketing for an orthodontics practice. By actively soliciting and promoting positive reviews, you can build trust and credibility with potential patients, and improve your ranking on Google to help attract new patients to your practice.
Dan Tucci is the Founder of ConvertLocal.io – helping businesses grow their local presence through reviews, listing management, webchat & business sms services.
