As a self storage business owner, you know the importance of having a strong online presence. With more and more people turning to the internet to search for self storage options, it’s crucial that your business is easy to find and stands out from the competition.

One way to do this is by optimizing your local self storage marketing campaign. By focusing on a few key areas, you can increase your visibility and attract more customers to your business.

Here are some tips for optimizing your local self storage marketing campaign:

1. Generate Google and Facebook reviews

Reviews are an important factor when it comes to local search rankings and can also influence potential customers’ decisions. Encourage your customers to leave reviews on Google and Facebook by sending them a follow-up email or message after their stay. You can also post a link to your review pages on your website and social media channels.

2. Promote positive reviews on social channels

Once you have some positive reviews, make sure to showcase them on your social media channels. This can help build trust with potential customers and show that your business is reputable. You can also respond to negative reviews to show that you care about your customers’ experiences. Having social proof will get you a higher click through rate & more conversions in general.

3. Get listed in authoritative directories

In order to rank higher in “near me” searches, it’s important to make sure your business is listed in as many relevant directories as possible. This includes Google My Business, Yelp, Yahoo, Bing, Apple Maps, and Yellow Pages, as well as industry-specific directories such as SpareFoot. Consider using a listings service that will manage your business listing on multiple directories such as Convert Local. 

4. Use services like Google Ads and SpareFoot

Google Ads and SpareFoot are two useful tools for reaching potential customers in your area. Google Ads allows you to create targeted ads that appear when people search for self storage in your area, while SpareFoot is a marketplace for self storage rentals that can help you reach a larger audience.

By focusing on these four areas, you can optimize your local self storage marketing campaign for maximum results. With a strong online presence and a well-executed marketing strategy, you can attract more customers and grow your business.

Dan Tucci is the Founder of ConvertLocal.io  – helping businesses grow their local presence through reviews, listing management, webchat & business sms services.