As a business owner, it’s important to constantly gather feedback from your customers in order to improve your products and services. One effective way to do this is by sending a request for a review via SMS (short message service). SMS has a much higher open rate compared to email, which means that your request is more likely to be seen by your customers. According to Moz “29% prefer to be texted a request”
One way to make the process of requesting reviews via SMS even more efficient is to use an integration that has all of your customer data stored in one place. This way, you can easily access your customer information and send personalized SMS messages without having to manually search for their phone numbers or other details.
To get started with a SMS marketing campaign for requesting reviews from your customers, you’ll need to follow these steps:
1. Set up an SMS marketing platform: There are several SMS marketing platforms available that allow you to send mass SMS messages to your customers. Choose one that fits your needs and budget, and set up an account. Twilio is a good option for business texting.
2.Gather customer phone numbers: In order to send SMS messages to your customers, you’ll need to have their phone numbers. If you don’t already have this information, you can ask for it during the checkout process or send out a survey asking for their phone number. Make sure to get permission to send SMS messages before adding their phone number to your list.
3. Create your SMS campaign: Once you have your customer phone numbers and an SMS marketing platform set up, you can start creating your SMS campaign. Keep your message brief and to the point, and make it clear that you’re requesting a review. You can also include a link to your review page or a specific product page to make it easier for your customers to leave a review.
4. Personalize your messages: If you’re using an integration that has all of your customer data stored in one place, you can easily personalize your SMS messages with each customer’s name or other details. Personalization can make your request for a review feel more genuine and increase the chances that your customers will leave a review.
5. Set a schedule for sending your SMS messages: You don’t want to overwhelm your customers with too many SMS messages, so it’s important to set a schedule for sending them out. You can choose to send your SMS messages on a specific day of the week or after a customer has made a purchase. You may also want to keep track of how many requests you send to your customers in a given time.
If you’re looking for an easy and automated way to request reviews from your customers via SMS, you may want to consider using a service like convertlocal.io. With convertlocal.io, you can set up personalized SMS review requests that are integrated with your CRM or patient software. This makes it easy to send out review requests as part of your daily process, without having to manually search for customer phone numbers or other details.
One of the key features of convertlocal.io is its ability to automate responses to customer reviews. This can save you time and ensure that all of your customers receive a timely and personalized response to their review. You can also set rules for how many times a customer receives an SMS, so you don’t risk overwhelming them with too many messages.
Overall, using a service like convertlocal.io can help you streamline the process of requesting reviews from your customers via SMS, making it an effective and efficient way to gather feedback and improve your products and services.
By following these steps, you can effectively request reviews from your customers via SMS and improve your products and services based on their feedback. Using an integration that has your customer data stored in one place can make the process even more efficient and ensure that you don’t forget to request reviews from your customers.
Dan Tucci is the Founder of ConvertLocal.io – helping businesses grow their local presence through reviews, listing management, webchat & business sms services.
