{"id":441,"date":"2025-06-17T20:01:28","date_gmt":"2025-06-17T20:01:28","guid":{"rendered":"https:\/\/convertlocal.io\/blog\/?p=441"},"modified":"2026-07-08T11:21:39","modified_gmt":"2026-07-08T11:21:39","slug":"wait-is-bing-actually-cool-now-what-ai-search-means-for-local-businesses","status":"publish","type":"post","link":"https:\/\/convertlocal.io\/blog\/wait-is-bing-actually-cool-now-what-ai-search-means-for-local-businesses\/","title":{"rendered":"wait\u2026 is bing actually cool now? what ai search means for local businesses"},"content":{"rendered":"<style id=\"cl-mobile-form-visibility-fix\">\n.clh-form input,.clh-form select,.cl-form input,.cl-form select,.cl-post-lead input,.cl-post-lead select,.cl-lead-form input,.cl-lead-form select,.cl-text-form input,.cl-text-form 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.entry-meta *,body.single-post .posted-by,body.single-post .byline,body.single-post .cat-links,body.single-post .comments-link,body.single-post .post-author,body.single-post .ast-single-post-order .entry-meta{display:none!important}.site-header .site-logo-img img,#masthead .site-logo-img img,#masthead img.custom-logo{display:none!important}.site-header .site-logo-img a,#masthead .site-logo-img a,#masthead .custom-logo-link{display:inline-flex!important;align-items:center!important;gap:10px!important;text-decoration:none!important;font-size:0!important;white-space:nowrap!important}.site-header .site-logo-img a:before,#masthead .site-logo-img a:before,#masthead .custom-logo-link:before{content:\"CL\";display:inline-flex;align-items:center;justify-content:center;width:34px;height:34px;border-radius:10px;background:#102033;color:#fff;font-size:14px;font-weight:950;letter-spacing:0}.site-header .site-logo-img a:after,#masthead .site-logo-img a:after,#masthead .custom-logo-link:after{content:\"ConvertLocal\";color:#102033;font-size:22px;font-weight:950;letter-spacing:0}.site-header,#masthead{border-bottom:1px solid rgba(16,24,40,.08)!important;box-shadow:0 10px 30px rgba(16,24,40,.05)!important}.main-header-menu .menu-link,.ast-builder-menu .menu-item>.menu-link{font-weight:800!important;color:#102033!important;border-radius:999px}.main-header-menu .menu-link:hover,.ast-builder-menu .menu-item>.menu-link:hover{background:#f1f5f9!important;color:#0f766e!important}<\/style>\n<p class=\"wp-block-paragraph\"><em>Remember when Bing was the search engine people only used by accident? Well, times have changed &#8211; and if you&#8217;re a local business owner, Bing just became surprisingly important.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bing + OpenAI = New AI Search Power<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With OpenAI (the company behind ChatGPT) relying on <strong>Bing<\/strong> for real-time web data, Bing Places is no longer something you can ignore. When someone asks ChatGPT, &#8220;Find a dog groomer near me,&#8221; the chatbot isn&#8217;t guessing &#8211; it&#8217;s pulling data from Bing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your business info isn&#8217;t up to date on Bing Places, you may be <em>invisible<\/em> to AI search tools. That&#8217;s a major miss, especially as more consumers use voice assistants, chatbots, and AI apps to discover businesses.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Pro tip:<\/strong> Don&#8217;t just optimize for Google &#8211; optimize for where AI is pulling its data.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Apple Maps Is (Still) a Big Deal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s another surprise: <strong>Apple Maps matters &#8211; a lot<\/strong>. It powers Siri, Apple CarPlay, and even Yelp integrations. If your business has the wrong hours or an old address listed on Apple Maps, customers will get the wrong info.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Apple continues to build out its own AI, it will likely rely even more on its own ecosystem. That means accurate Apple Maps listings will play a huge role in your visibility.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What Are Local Citations (and Why Should You Care)?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Local citations<\/strong> are online mentions of your business that include key information like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Business name<\/li>\n\n\n\n<li class=\"\">Address<\/li>\n\n\n\n<li class=\"\">Phone number<\/li>\n\n\n\n<li class=\"\">Website<\/li>\n\n\n\n<li class=\"\">Photos<\/li>\n\n\n\n<li class=\"\">Business hours<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These appear on platforms like Google Business Profile, Bing Places, Yelp, Facebook, and Apple Maps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When this info is consistent across the web, it tells Google and other discovery sites (and AI tools) that your business is trustworthy and legitimate. But if even one platform shows incorrect data? That inconsistency can hurt your local rankings and confuse customers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Multi-Location Businesses: This Is Extra Important for You<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you run a business with multiple locations, the challenge &#8211; and the stakes &#8211; are even higher.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">One outdated photo from 2008?<\/li>\n\n\n\n<li class=\"\">One wrong phone number?<\/li>\n\n\n\n<li class=\"\">One store that says it&#8217;s open when it&#8217;s not?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s all it takes to lose trust &#8211; not just for that location, but for your brand overall.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Customers expect up-to-date, accurate info across all platforms &#8211; for every location.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">AI Search Is Changing the Game<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Search isn&#8217;t just &#8220;Google it&#8221; anymore. People are asking <strong>Siri<\/strong>, <strong>ChatGPT<\/strong>, <strong>Alexa<\/strong>, and other AI-powered tools to find what they need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your business data isn&#8217;t up to date in the places these tools pull from (like Bing and Apple Maps), you&#8217;re not showing up &#8211; no matter how great your product or service is.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts: Get Your Digital Curb Appeal in Order<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today&#8217;s customer experience starts <em>before<\/em> they walk through the door &#8211; it starts with how you show up online. That means accurate listings, updated photos, correct hours, and a smart presence on <strong>every major directory<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Brought to You By ConvertLocal.io<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This blog (and the podcast it came from!) was brought to you by <strong><a class=\"\" href=\"https:\/\/convertlocal.io\">ConvertLocal.io<\/a><\/strong> &#8211; your partner in digital visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We offer tools that help local businesses:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">? Manage citations across 60+ directories<br>? Collect reviews that boost your reputation<br>? Add AI webchat to capture leads<br>? Text with customers from your landline<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re ready to stand out in search &#8211; both human and AI &#8211; we&#8217;re here to help.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<style>.cl-post-lead{margin:42px 0;padding:28px;border-radius:24px;background:linear-gradient(135deg,#102033,#0f766e);color:#fff}.cl-post-lead *{box-sizing:border-box}.cl-post-lead h2{color:#fff;margin:0 0 8px;font-size:30px;line-height:1.12}.cl-post-lead p{color:#dff7f3;margin:0 0 18px;line-height:1.55}.cl-post-lead form{display:grid;grid-template-columns:1fr 1fr;gap:12px}.cl-post-lead input,.cl-post-lead select{width:100%;border:1px solid rgba(255,255,255,.24);border-radius:12px;padding:13px 14px;min-height:48px;background:#fff;color:#102033}.cl-post-lead button{border:0;border-radius:999px;background:#fff;color:#102033;padding:13px 18px;font-weight:900;min-height:48px}.cl-post-lead .wide{grid-column:1\/-1}.cl-post-lead-status{grid-column:1\/-1;min-height:20px;color:#dff7f3;font-size:13px}@media(max-width:720px){.cl-post-lead form{grid-template-columns:1fr}}<\/style><section class=\"cl-post-lead\"><h2>Want help turning this into a Birdeye workflow?<\/h2><p>Tell us what platform you use, how many locations you have, and whether your goal is reviews, webchat, texting, or reputation management. We will start with a quick text.<\/p><form data-endpoint=\"https:\/\/script.google.com\/macros\/s\/AKfycbx7IG3_8NBTDR7s5ok-XvscylJERJj2gGUzugblMiji683c-_FiITONxbvyW-u0lSzk\/exec\" onsubmit='event.preventDefault();var f=this,s=f.querySelector(\"[data-lead-status]\"),b=f.querySelector(\"button\"),d={name:f.name.value,phone:f.phone.value,locations:f.locations.value,companyUrl:f.companyUrl.value,goal:f.goal.value,source:\"convertlocal-blog-post\",pageUrl:location.href};b.disabled=true;s.textContent=\"Starting the text conversation...\";fetch(f.dataset.endpoint,{method:\"POST\",mode:\"no-cors\",headers:{\"Content-Type\":\"text\/plain;charset=utf-8\"},body:JSON.stringify(d)}).then(function(){f.reset();s.textContent=\"Sent. We will text you shortly from ConvertLocal.\"}).catch(function(){s.textContent=\"Something did not send. Please book a demo or try again.\"}).then(function(){b.disabled=false;});'><input name=\"name\" placeholder=\"Name\" autocomplete=\"name\" required><input name=\"phone\" placeholder=\"Text number\" autocomplete=\"tel\" required><input name=\"locations\" placeholder=\"How many locations?\" inputmode=\"numeric\" required><input name=\"companyUrl\" placeholder=\"Company website (optional)\" autocomplete=\"url\"><select name=\"goal\" aria-label=\"Goal\"><option>Drive more reviews<\/option><option>Inbound webchat<\/option><option>Business texting<\/option><option>Listings and reputation<\/option><option>All of the above<\/option><\/select><button class=\"wide\" type=\"submit\">Start a text conversation<\/button><span class=\"cl-post-lead-status\" data-lead-status><\/span><\/form><\/section>","protected":false},"excerpt":{"rendered":"<p>Remember when Bing was the search engine people only used by accident? Well, times have changed &#8211; and if you&#8217;re a local business owner, Bing just became surprisingly important. Bing + OpenAI = New AI Search Power With OpenAI (the company behind ChatGPT) relying on Bing for real-time web data, Bing Places is no longer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>wait\u2026 is bing actually cool now? what ai search means for local businesses - Convert Local Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/convertlocal.io\/blog\/wait-is-bing-actually-cool-now-what-ai-search-means-for-local-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"wait\u2026 is bing actually cool now? what ai search means for local businesses - Convert Local Blog\" \/>\n<meta property=\"og:description\" content=\"Remember when Bing was the search engine people only used by accident? 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