Sms marketing is a powerful tool for local businesses looking to connect with their customers in a more personal and effective way. Unlike email marketing, which can easily get lost in the inbox or filtered as spam, sms messages are almost guaranteed to be seen by the recipient. This is because most people keep their phones on them at all times and are more likely to open a text message than an email. Its so important to have an sms for business strategy.
One way that local businesses can use sms marketing to their advantage is by using it to confirm appointments. Rather than relying on email to confirm appointments, which can easily get lost in the shuffle, businesses can send a quick text message to remind customers of their upcoming appointments. This can help reduce no-shows and ensure that customers arrive on time.
Another way that local businesses can use sms marketing is by matching their text message number with their landline number. Twilio is a popular service for business texting. This can be especially useful for businesses that receive a lot of calls after hours. By providing customers with a text message option, businesses can still communicate with them and provide important information, even after their offices are closed. You may even consider using a platform like Convert Local that texts the customer back automatically if the call goes unanswered. This way you do not lose out on a potential lead because there was no one to answer the phone. On the customer side, it can be super frustrating calling a local business & getting voice mail over & over again.
Overall, sms marketing is an effective and efficient way for local businesses to connect with their customers. By using sms to confirm appointments and provide important information, businesses can improve their customer service and increase customer satisfaction. And because sms has a higher open and reply rate than email, businesses can be confident that their messages will be seen and acted upon.
Dan Tucci is the Founder of ConvertLocal.io – helping businesses grow their local presence through reviews, listing management, webchat & business sms services.
