As a business in the hospitality industry, having a positive rating on Tripadvisor is crucial for attracting new customers and building a strong reputation. Tripadvisor is the world’s largest travel guidance platform and as Forbes says they are the “most trusted”. However, getting guests to leave a review can sometimes be a challenge. In this guide, we’ll share a simple yet effective strategy for getting more reviews on Tripadvisor by sending emails and SMS to guests after they check out.
Step 1: Send an email or SMS to guests after they check out
Immediately after guests check out of your hotel, restaurant, or other hospitality business, send them an email or SMS with a direct link to your review page on Tripadvisor. Make sure to thank them for their patronage and let them know that you would greatly appreciate it if they could take a few minutes to leave a review.
Step 2: Personalize the message
When crafting your message, make sure to personalize it as much as possible. This can be as simple as addressing the guest by name, or referencing a specific aspect of their stay that they particularly enjoyed. This will make the message feel more genuine and increase the chances that the guest will take the time to leave a review. Also give the guest an opportunity to to leave private direct feedback to the business if there were any concerns about their stay. (This will help your business with customer satisfaction & also help prevent negative reviews)
Step 3: Follow up
If you don’t receive a review within a few days, send a follow-up message. This can be a gentle reminder that their review is important to your business and that it would mean a lot if they could take a few minutes to leave one. Just think, when your checking out of a hotel you may forget to leave a review as your leaving but when reminded a few days later you may have a moment to leave a review.
Why is having a positive rating on Tripadvisor important?
Having a positive rating on Tripadvisor can have a significant impact on your business. According to a study by Tripadvisor, businesses with a higher rating on the platform are more likely to be booked, and can charge higher prices for their services. Additionally, a positive rating can help your business to rank higher in search results, making it more likely that potential customers will find your business.
As a hotel owner or manager, managing the day-to-day operations of your business can be a daunting task. One area that may be overlooked is the management of customer reviews on platforms like Tripadvisor. But with an all-in-one reputation management system like ConvertLocal.io, you can easily integrate review management and customer feedback into your existing CRM, making it simple to stay on top of sending review invitations and reminders to guests. This will not only help you keep track of feedback but also help you make data-driven decisions to improve the guest experience.
Dan Tucci is the Founder of ConvertLocal.io – helping businesses grow their local presence through reviews, listing management, webchat & business sms services.
