Local SEO is a crucial aspect of any business’s digital marketing strategy, as it helps businesses attract customers in their local area. Choosing the right platform to manage your local SEO efforts can make a significant difference in the success of your campaigns and the overall effectiveness of your marketing efforts. In this blog, we will compare two popular local SEO platforms: Birdeye and Yext.
First, let’s take a look at Birdeye. Birdeye is an all-in-one system that offers a range of marketing tools, including messaging, listings management, and review generation. It is designed to help businesses manage their online presence and engage with customers through multiple channels. One of the key benefits of Birdeye is its ability to generate reviews and ratings from customers, which can be a powerful tool for businesses looking to improve their online reputation and attract new customers. In addition, Birdeye also offers a listings package that helps businesses manage their listings on multiple directories and review sites, ensuring that their information is accurate and consistent across all platforms.
On the other hand, Yext is primarily a point solution specifically designed for listings management. It helps businesses manage their listings on multiple directories and review sites, ensuring that their information is accurate and consistent across all platforms. Yext also offers tools for managing customer reviews, but this is not the primary focus of the platform.
So, which platform is right for you? It really depends on your business’s needs and goals. If you are primarily concerned with managing your online listings and reviews, Yext may be the better choice. However, if you are looking for an all-in-one system that offers a range of marketing tools, including messaging, review generation, and a listings package, Birdeye may be a better fit.
According to G2.com
Birdeye vs Yext
“When assessing the two solutions, reviewers found Birdeye easier to use, set up, and administer. Reviewers also preferred doing business with Birdeye overall. Reviewers felt that Birdeye meets the needs of their business better than Yext.”
“When comparing quality of ongoing product support, reviewers felt that Birdeye is the preferred option. For feature updates and roadmaps, our reviewers preferred the direction of Birdeye over Yext.”
Ultimately, the decision will come down to your business’s specific needs and priorities. Both Birdeye and Yext offer powerful tools and can be valuable assets for your local SEO efforts. It’s important to carefully consider your options and choose the platform that best aligns with your business’s goals and objectives. In this case, we recommend considering Birdeye for its comprehensive approach to local SEO, including its listings package and other marketing tools.
Dan Tucci is the Founder of ConvertLocal.io – helping businesses grow their local presence through reviews, listing management, webchat & business sms services. Convert Local is a strategic partner with Birdeye.
